Tag Archives: nepchin

What do you need? Events and Entertainment!

Who likes parties? oh come on. Everyone likes parties. The excitement, great friends, music, memorable times, watching the quiet friend let loose. Perhaps the party is a bigger event – a wedding? an end of year work function? an award’s night?

post what you need to buy under nepchin’s ‘events & entertainment’ category – one form reach many

post what you need to buy under nepchin’s ‘events & entertainment’ category – one form reach many

What do we need for a good event? Going to need some serious lighting. The ones that stand still or moves with the music? Disco ball? Do we need electrical generators? What about overhead structures to hold the lighting system up?

post what you need to buy under nepchin’s ‘events & entertainment’ category – one form reach many

post what you need to buy under nepchin’s ‘events & entertainment’ category – one form reach many

Are there any speeches? How about the audio? What sound system do we need? How loud? How many speakers. Are we having presentations or speeches? Do we need to show anything on a projector? Where do we need the projector screen?

post what you need to buy under nepchin’s ‘events & entertainment’ category – one form reach many

post what you need to buy under nepchin’s ‘events & entertainment’ category – one form reach many

We have not even talked about the food, the guest list, table and chairs or even the entertainment. Every party needs music – DJ or a band? What theme. so many things to organise, *argh* where do we start!

Alright we are going to need help with organising this event. Need to start reaching out to event planners, wedding supplies, audio technicians, decorators and anyone else to help.

Let us try Post a need on nepchin using the one form under the category ‘Events & Entertainment’. This one form will notify suppliers under the following categories:
– Entertainment Events
– Entertainment Goods
– Entertainment Services
– Event Management
– Party Supplies
– Wedding Services
– Wedding Supplies

nepchin - Post what you need to buy Events and Entertainment

nepchin – Post what you need to buy Events and Entertainment

The quicker we can find people to help organise our event, the less stressful the planning will be! Then we can spend time on what we are going to wear 🙂 and have a great time on the night! Post on  nepchin your ‘Events & Entertainment’ needs. Post once and reach many


3, 2, 1 – Happy New Year!

Who has been practicing their count down!

New year’s eve is one of the rare occasions little kids are allowed to stay up late, a chance for some to close off the last year, for others a new beginning.

We at nepchin would like to share a card to all of you. Thank you for your fantastic support this year!

Happy New Year and we will see you on the other side in 2014!

nepchin - happy new year for 2014 - a card to you our members

nepchin – happy new year for 2014 – a card to you our members

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nepchin - happy new year for 2014 - message from from team at nepchin

nepchin – happy new year for 2014 – message from from team at nepchin

“To all our great members, You Guys Rock! Happy New Year & Best Wishes.

@nepchin

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nepchin - happy new year for 2014 - message from Sachin Sharma co-founder nepchin

nepchin – happy new year for 2014 – message from Sachin Sharma co-founder nepchin

“I wish a happy and fun-filled festive season for everyone. I wish that 2014 is the year when all your dreams come true. And I wish this for your family and loved ones too. Merry Christmas and a prosperous New Year”

Sachin Sharma
co-founder @nepchin

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nepchin - happy new year for 2014 - message from Lapmun Leung co-founder nepchin

nepchin – happy new year for 2014 – message from Lapmun Leung co-founder nepchin

“Dear members,

Thank you for all your wonderful support, have a fantastic NYE and a prosperous 2014”

Lap
Lapmun Leung
co-founder @nepchin


What do you need? Chemicals!

Anyone remember the periodic table of the elements? One of the first things we are taught in chemistry class is that this world and beyond comprises of many different things. Chemicals exist naturally in our world from ‘chemical reactions’ that break down food to fuel our bodies to the wonderful photosynthesis process that changes carbon dioxide into breathable oxygen via sunlight and green trees.

post what you need to buy under nepchin’s ‘chemicals’ category – one form reach many

post what you need to buy under nepchin’s ‘chemicals’ category – one form reach many

Chemicals are useful in everyday life. Take the humble red exitinguisher. It usually sits quietly in the background ever so accessible, bright red so you can see it and then when it is needed to quell a fire, it suffocates the oxygen so the fire dies out. Chemicals can also be used to help protect boats from the weather and make them last longer. A few coats of paint will protect our little boat from those nasty sun rays and salt from the sea. It will keep her on the water longer.

post what you need to buy under nepchin’s ‘chemicals’ category – one form reach many

post what you need to buy under nepchin’s ‘chemicals’ category – one form reach many

A fun chemical is Helium gas. It is great for keeping those beautiful balloons up in the air during parades and then even better when you take a deep breath of the gas and hear your voice squeal out in a high pitch octave.

post what you need to buy under nepchin’s ‘chemicals’ category – one form reach many

post what you need to buy under nepchin’s ‘chemicals’ category – one form reach many

Are chemicals dangerous? Can be if not handled correctly. Don’t want to cause any injuries or burns. Guess we will need some experts with these then. Where to start?

Well, we can notify many chemical suppliers instead of trying to look them up one by one. How? Post a need on nepchin using the one form under the category ‘Chemicals’. This one form notifies suppliers under the following categories:

– Commodity Chemicals
– Diversified Chemicals
– Fertilizers
– Agricultural Chemicals
– Industrial Gases
– Speciality Chemicals

nepchin - Post what you need to buy Chemicals

nepchin – Post what you need to buy Chemicals

Talk to those chemical experts and suppliers earlier about those safe and chemicals you need for those emergencies, protect your boats or gases for those balloons. Post on  nepchin your ‘chemicals’ needs. Post once and reach many


What do you need? Transportation!

“yes yes yes, the equipment has all arrived from the factory ready for your collection.”

“delivery? that’s not our expertise.”

“deals off? no no no, let’s find a way forward”

“I will talk to my manager see if we can find some help”

“where to – domestic or international?” “Both”

Have you ever had a conversation with a difficult customer that needed delivery of the equipment they bought from you? Why did they not bring that up earlier! As a trust worthy supplier you aim to go over and above your customer service standards and see if you can help your customer.

Do we ship the freight by road? by air? by rail? by sea? Are there any state or international duties to pay? what about customs? How long do each of these options take? Who actually provides these services? what packaging? where to deliver or do they pick up?

post what you need to buy under nepchin’s ‘Transportation’ category – one form reach many

post what you need to buy under nepchin’s ‘Transportation’ category – one form reach many

Do they have forklights to move our goods into containers? Are they safe? Are they reputable? What about insurance? so many things to consider …. I have to run my normal business too where’s the time to find someone to deliver? If only we can have a conversation with those suppliers now to find out what the options are, with out having to look for them.

post what you need to buy under nepchin’s ‘Transportation’ category – one form reach many

post what you need to buy under nepchin’s ‘Transportation’ category – one form reach many

To help save time looking for transport service suppliers, try to Post a need on nepchin using the one form under the category ‘Transportation’. This one form notifies suppliers under the following categories:

– Airline
– Freight & Logistics
– Marine
– Road & Rail
– Transportation Infrastructure

nepchin - Post what you need to buy Transportation

nepchin – Post what you need to buy Transportation

Yes, this one form allows you to notify many suppliers of your transportation need on nepchin so you do not have to look for them! Start shipping your equipment faster by talking to suppliers earlier. Post on  nepchin your ‘Transportation’ needs now. Post once and reach many


What is Intellectual Property? Part 3 – What are the steps to commercialising your Intellectual Property?

In Part 1 we got a taste at a helicopter view what IP is.

In Part 2 we discussed the major different types of Intellectual Property.

In our final installment Part 3, we find out the steps to take in order to commercialise your IP.

Lap, co-founder at nepchin, finishes our chat with Brendan Cheong, qualified patent attorney from Indigo IP.

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nepchin: “So if nepchin, as business came up with an idea, what are the next steps to protecting that IP, is it protected everywhere?”

Brendan: “If nepchin came up with an idea, and put enough effort into turning that idea into an invention, my personal advice as for a next step is to do a bit of market research and business analysis to see if it is advantageous in a business sense to apply for a patent. Of course, many patent attorneys won’t tell you this as in doing so they might well be talking themselves out of a job! But let’s say that you have done all your research and analysis and determined that a patent application is the right way to go, your first steps would be to:

1) find a good patent attorney;

2) explain to him/her what your invention is and what you intend to do with it and who your main competitors are; and

3) get him/her to prepare a patent application for you and have it filed with IP Australia.

Once your application is filed, it will take a number of years for your application to go through the examination process, and if your invention is indeed a new and inventive invention, you should have a patent at the end of the process.

Unfortunately, patent protection has to be sought in each and every country that you want to obtain protection in. There is no such thing as an international patent. There is a process known as PCT that simplifies the administrative and logistical process for obtaining patents in multiple countries around the world, but it does not give you a ‘worldwide patent’.

The good news is that you really only need to obtain patent protection in the largest markets that you intend to sell your invention in. A good attorney who spent the time learning not just about your invention, but also about your business, should be able to advise you on this.

One thing that I would strongly recommend against is trying to write your own patent application. Unless you have received training in how to prepare a patent application you really shouldn’t try doing so, as it is very likely that you will end up with a pile of scrap paper, or worse still, end up with a patent that you paid a lot of money for but cannot use.”

nepchin: “What should one look out for when working with a Patent Attorney?”

Brendan: “I think most people know of the two basic measures of a patent attorney, namely experience in patent law and knowledge in the technical field of your invention. You should of course find a patent attorney who is sufficiently experienced in drafting and prosecuting patent applications and who understands the technology you are trying to patent.

In addition to the above two basic measure, however, I feel that it is extremely important that you find an attorney who is also able to:

1) spend the time learning about your business;

2) find out what your niche in your market is;

3) work with you to develop an IP strategy;

4) plan with you to integrate patents and other forms of IP protection into your business plan;

5) help you shape and define your invention in a direction that compliments your business plan; and

6) work with you to commercialize, monetize, and exploit your patent when you get it.

Brendan Cheong - Indigo IP

Brendan Cheong – Indigo IP

nepchin: “what are the pros and cons with working with different types of attorneys, such as big firms, small and freelance?”

Brendan: “That’s a great question, and what’s right for you is quite dependent on what kind of service you are seeking.

With big firms, you get the security and resources that only such entities can provide. Big firms will draft your patent for you, file it, take care of all administrative and financial transactions with the patent office, remind you of all critical deadlines, and provide you with legal advice. With big firms, you can essentially leave everything in their care and rest assured that if there is anything that needs your input, they will contact you for it.

What big firms perhaps do not do that well, or at all, is taking the time to learn about your business, finding out what it is you are trying to achieve with a patent, investigating who your competitors are, and working with you to develop an IP strategy that is best suited to your business. Their core business is to provide you with all the legal expertise needed to obtain a patent, and they do that brilliantly. However, anything outside of this core business is generally seen as detracting from their main effort. I am generalising here, but with big firms, the scope of their service tends to start from the drafting of the initial patent and end at the obtaining of the patent. They assume that you have already determined that a patent is right for you, and that once you have your patent you will know how to exploit it to give you the competitive advantage you seek. Big firms also tend to charge more.

Small firms are not dissimilar to big firms, but tend to provide a more personal level of service. Many small firms will sit down with you to learn more about your business, and put more time into tailoring your patent application to better suit your business and the environment your business operates in. Small firms, like big firms, will also take care of all administrative and financial transactions with the patent office, remind you of critical deadlines, provide you with legal advice, and so forth. Small firms provide a good combination of personal service and security.

Like big firms, however, the core business of small firms still is to provide you with all the legal expertise needed to obtain a patent. In this regard, the scope of their service also tends to start from the drafting of the initial patent, albeit with more time spent in understanding your business, and end with the obtaining of the patent. Small firms will also have a narrower range of technical expertise. So if your invention is in a very niche field (for example, carbon nanotubes for use in culture cultivation), a small firm may not have the technical expertise needed to properly advise you and draft a patent application for you. Small business do tend to be noticeably cheaper than big firms however.

With freelance attorneys, it is actually very hard to collectively describe their pros and cons as each freelance attorney has a different focus. Some focus on providing an ultra-low cost, minimalist service, whilst others focus on providing an extremely personal level of service, whilst others still focus on something else entirely.

Personally, I focus on providing a highly personal level of service that begins at a very early stage (well before the drafting of a patent application) and ends at a very late stage (well after the obtaining of a patent). What I seek to do is to thoroughly understand my client’s business, including their products, competitors, business plan, marketing strategy, financial resources, expansion plans, future plans, and so forth. From this, I work with my client to develop an IP strategy that details the kind of protection we want to achieve, and how the patent, when obtained, will be used to generate an income or otherwise secure a competitive edge. Only then do I begin on the traditional attorney work of drafting and prosecuting.

The main advantage with this type of service is that the client get a thorough understanding of how the patent fits in with their overall business, and understands what needs to be done with the patent to make the patent earn its keep. The strategy is laid out well before pen is put to paper, and all decisions made as the patenting process unfolds are made in consideration of this strategy. Accordingly, all time, costs, and efforts are economized to achieving this strategy.

The biggest disadvantage with working with freelance attorneys is probably their lack of infrastructure and management resources. The freelance attorney will be able to advise you of your critical deadlines, but management of these deadlines and reminders will likely be your own responsibility. You will also be more involved with and exposed to the administrative and financial transactions required to file a patent with the patent office. The freelance attorney will do the majority of the work for you but there will be tasks such as signing of documents, paying of fees, creation of accounts, submission of documents, faxing, photocopying, emailing, and so forth that will require your involvement. Freelance attorneys do tend to be cheaper than small firms and big firms however, as you are essentially taking on some of the tasks that would otherwise be done by the small and big firms.”

nepchin: “Brendan it is a pleasure to have you talk about IP today and we learned a great deal.”

Brendan: “It’s been my pleasure Lap. I love talking about IP, and as usual rambled on for too long. Thank you for having me.”


What do you need? Personal Services!

It has been a long week. We have come home to our private sanctuary, a welcome refuge from the stresses of the workplace. Instead of feeling comfortably at home, we noticed the surroundings are a little worse for wear. The floor boards are dusty, the windows are so dirty we can not seem through them, the shower is not draining, the light switch looks like it is about to meltdown. When was the last time we paid any attention to where we lived? Life is so busy, we are so time poor, we have not had the time to even look after our self and where we lived.

post what you need to buy under nepchin’s ‘Personal Services’ category – one form reach many

post what you need to buy under nepchin’s ‘Personal Services’ category – one form reach many

We walk on the balcony or outside to the front yard. It is looking very grim, our once bright home is weathered and beaten. We must revive it and give our home meaning a place where we reside and take comfort. The verandah leaks water when it rains, the garden has overgrown to the point it looks like it belongs in the amazon jungle.

Right, time to get the home looking spanking brand new again like when we first moved in and to keep it that way. We are going to buy some time, people who can help when we are at work, the reason it got into this state was that we were time poor!

post what you need to buy under nepchin’s ‘Personal Services’ category – one form reach many

post what you need to buy under nepchin’s ‘Personal Services’ category – one form reach many

We will need a cleaner to keep the inside of the house dust free and then have them come once a week to keep it that way. We will need a plumber to clear out the plumbing so that the water drains freely and not up to our ankles when we have a shower to relax ourselves. We will need an electrician to replace that light switch so we do not electrocute anyone! We will need a handy man to fix the roofing so the water does not leak when it rains. For the garden it is going to require someone with a bit of appreciation of nature, a gardener who will give the flowers plenty of room to bloom, pull out all the weeds that encroach the grass and pavement, and then finally a painter who can give the home a fresh new look.

post what you need to buy under nepchin’s ‘Personal Services’ category – one form reach many

post what you need to buy under nepchin’s ‘Personal Services’ category – one form reach many

This all sounds like a lot of work. And a lot of people to contact before we even start. To get talking to these handy service men or women early, we can try and Post a need on nepchin using the one form under the category ‘Personal Services’. This one form notifies suppliers under the following categories as well:
– Cleaning & Housekeeping
– Electrical & Plumbing
– Maintenance & Repair
– Outdoor & Garden
– Painting
– Religious Services

nepchin - Post what you need to buy Personal Services

nepchin – Post what you need to buy Personal Services

Make your home more homely faster like when you first moved in and Post on  nepchin your ‘Personal Services’ needs now. Post once and reach many.


What is Intellectual Property? Part 2 – What are the major different types of Intellectual Property?

In Part 1 we got a taste at a helicopter view what IP is, now we do a deep dive into the major types.

Lap, co-founder at nepchin, continues our chat with Brendan Cheong, qualified patent attorney from Indigo IP.

———————————————-

nepchin: “In Part 1 of our interview you mentioned there were 4 types of IP. Copyright, Trade marks, Patents and Design. Can you describe them to us?”

Brendan: “I’ll try to briefly cover each of the major IP types and what they protect.

Copyright is probably the most well known form of IP protection, and is the one that gets misquoted the most. I like to describe Copyright as an instrument for protecting your expression of something. This description covers the majority of IP that comes under Copyright, though it needs to be stretched somewhat to cover some other forms of IP that also come under Copyright. Copyright covers, for example, your painting of the flower in the park, as the painting is your expression of the flower. Similarly, the photograph you took of the flower, story and poem you wrote about the flower, the song you composed about the flower, and the sculpture that you made of the flower are also all your expressions of the flower and protectable under Copyright. Copyright prevents others from copying your painting without your permission. It does not however prevent them from creating their own painting of the same flower (even if it happens to look like your painting). But if they created a painting of the flower using your painting of the flower (instead of painting the flower directly) they may well be infringing your Copyright. Brilliantly confusing isn’t it?

Trade marks are relatively more straight forward. I like to describe trade marks as an instrument for protecting the identity of something. So things like a brand name, a product name, a certain colour scheme, graphic, logo, phrase, jingle, or even a 3D shape or smell can be protected as a trade mark. The only requirement for a trade mark is that it be able to distinguish the product/service it is assigned to from other similar products/services. Companies spend a lot of money in distinguishing their products/services, and themselves, from their competitors and trade marks are one way to protect their unique identity, and the reputation and goodwill that they have built up in their identity.

Brendan Cheong - Indigo IP

Brendan Cheong – Indigo IP

Let’s take a look at Patents next. Patents protect inventions. They don’t protect ideas. What’s the difference? Well, essentially an invention works whereas an idea has yet to be proven to work. Further thought needs to be put into an idea before it can be made to work, and if/when that time comes, you can then call your idea an invention and seek patent protection for it. I like to describe patents as an instrument for protecting something that produces an effect. You should not be able to obtain a patent for something that exists for the sheer sake of existing (e.g. a photograph, sculpture, brand, or mathematical algorithm). Rather, this ‘something’ should achieve a new effect such as curing a disease, causing less side effects, doing things more efficiently, doing things quicker or with greater accuracy, etc. Things that can be patented (assuming they produce an effect) include devices, chemical compounds, methods, processes, and systems. Software can also be patented in some forms, and only in some countries, but that’s a can of worms that we don’t have time to open right now.

Lastly, we have Designs. Designs made the headlines fairly recently in the Apple vs. Samsung patent wars. Oh, by the way, Designs are sometimes referred to as patents by the media because their full name is “Design Patents”, and journalist don’t know any better. Normal patents as we know them are really called “Utility Patents”, and these are the patents that attorneys and seasoned inventors are talking about when they use the word “Patent”. Designs protect the look of something, and that’s pretty much it. Industrial designers rely on Design protection a fair bit to protect things like the headlights of a car (ever noticed how unique BMW headlights are?), the shape of a bottle (Coca-cola any one?), the look of icons on a phone (Apple vs Samsung), and so on.
Well that went on for a bit, but I hope I manage to give a simple overview of how and why companies might want to protect their IP.”

nepchin: “That’s great to know the difference between utility patents and design patents since we will be better informed when we read the news!”

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In Part 3 we find out the steps to take in order to commercialise your IP.


What do you need? Investment and Securities!

Another relaxing holiday, ooooo an extra pair of dazzling high heels, that incredible live series final game of cricket at the stadium, a sumptuous dinner in a fancy 5 star restaurant, a secret surprise little present for that special someone. wait hang on, was that a dream, a wish list? ….. can we afford it, were we stretching beyond our budget? Do we ask our self whether we work to live or live to work? Do we need to try and break out of the rat race?

nepchin - Post what you need to buy Investment and Securities category

nepchin – Post what you need to buy Investment and Securities category

Is it a matter of budgeting? Do we need to break down our financial goals to achieve them? Are they short, medium or long goals? Do they even need to be goals? do we need a savings plan? do we need to cut down on expenses, do we even know what our expenses are … have we used the credit card too much, is the limit too high and the interest repayments are they just killing us? Have we even got the best rate.

Perhaps a fresh pair of eyes, a third view? A financial advisor perhaps to get us moving into a positive direction. Someone who knows what financial tools and products that are best suited to our financial position. Someone who goes into bat for us rather then let us continue to be at the mercy of the big banks and financial institutions. Someone who can teach us how to build wealth through shares or property. Guide us to save the deposit, explain how investment loans work and whether from their analysis and experience it would be suitable to us.

nepchin - Post what you need to buy Investment and Securities category

nepchin – Post what you need to buy Investment and Securities category

Where we do find these people? who are they? What do they even look like? Searching on the web is going to take time and we are not familiar with this field. Not a worry, we can save time and Post on nepchin to buy financial services under the category ‘Investment & Securities’. By posting on this one form, it will reach many service providers on nepchin who are:
– Credit Lending
– Finance & Investment Advisor
– Finance & Investment Broker
– Loan & Mortgage
– Share Broker

nepchin - Post what you need to buy Investment and Securities category

nepchin – Post what you need to buy Investment and Securities category

Seeking help now from those in the industry is a great way to start a path towards a strong financial future. Spend more money on the things we want to do and achieving our goals quicker and less on repayments. Post once and reach many.


What do you need? Household Durables!

You have pretty much every home electrical appliance the market can offer. The juicer, the meat slicer, the blender, a kettle, kitchen scales, vegetable slicer, mincer. The kitchen would make Jamie Oliver proud. Any delicious meal you can make to tantilise your taste buds like making a pot of jasmine tea.

post what you need to buy under nepchin’s ‘Household Durables’ category – one form reach many

post what you need to buy under nepchin’s ‘Household Durables’ category – one form reach many

Then one time over dinner you talk to a friend who talks about this one magical appliance that replaces them all. One appliance to blend, one appliance to slice your vegetables, one to make smoothies. Can there be one such appliance? It is also easy to clean just place it into the dishwasher.

post what you need to buy under nepchin’s ‘Household Durables’ category – one form reach many

post what you need to buy under nepchin’s ‘Household Durables’ category – one form reach many

It’s almost too real to be true. We walk through department to department store only to see they just carry the usual brands. We take out the phone book and call through number after number asking if any local stores have heard about this magical appliance let alone stock it. We trawl through the internet trying to narrow down our search and whereabouts of this appliance.

Luckily this is just a nightmare scenario. Phew. How dare your friend purchase this magical appliance without also taking you in the first place!

In any case, this time consuming nightmare to search for your house hold item will one day be a thing of the past. You can Post on nepchin and notify quickly via email many businesses under the category ‘Household Durables’:
– Consumer Electronics
– Home Furnishings
– Homewares & Specialities
– Household Appliances
– Household Consumables
– Outdoor & Garden

nepchin - Post what you need to buy Household Durables category

nepchin – Post what you need to buy Household Durables category

Post what ‘Household Item’ you need to buy now and spend more time creating those mouth watering recipes in your kitchen studio. Post once and reach many.


What is Intellectual Property? Part 1 – Protecting and commercialising your ideas!

IP – stands for Intellectual Property.

What does this mean?

We have a fascinating 3 part interview to help you commercialise your ideas.

Lap, co-founder at nepchin, is going to talk to Brendan Cheong a qualified patent attorney from Indigo IP to find out!

Part 1 – What is Intellectual Property?

Part 2 – What are the major different types of Intellectual Property?

Part 3 – What are the steps to commercialising your Intellectual Property?

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Part 1 – What is Intellectual Property?

nepchin: “Hi Brendan welcome to nepchin and thank you for your time.”

Brendan: “Hi Lap, thank you for speaking with me. I am very glad to be here.”

nepchin: “Over the years with more and more technology, we hear the term IP being mentioned more and more on the news. What is IP?”

Brendan: “In the broadest sense IP, or Intellectual Property, is the concept that something you build with your mind should be treated no differently to something physical that you build with your hands. For example, just as you would own the house that you built with your hands, so too should you own the story, painting, inventive concept, or design that you created with your mind. The concept of IP tries to give these intangible and non-physical creations the sense of being ‘property’ and allows them to be sold, traded, rented, stolen, and destroyed just like their tangible and physical counterparts.”

Brendan Cheong - Indigo IP

Brendan Cheong – Indigo IP

nepchin: “So what types of IP exist?”

Brendan: “IP generally exists as Copyright, Patents, Trade Marks, and Designs. These four types of IP are almost globally recognized in most developed countries in one form or another. In Australia, they also have Plant Breeder Rights and Circuit Layout Rights.”

nepchin: “In the business world I guess, we hear companies talking about protecting their IP. What does this mean?”

Brendan: “Companies often go to great lengths and invest large amounts of time and money in the creation and pursuit of IP, whether knowingly or otherwise. This ranges from money spent in marketing and developing a brand, to the research, development, and infrastructure costs required to invent new technologies such as drugs and electronic devices.

When a company has invested such a large proportion of its resources, and taken up so much risk, in the creation and pursuit of these intangible but necessary products, they naturally want to protect and reap the rewards that these products bring. They also want to be able to prevent their competition from freely benefiting from their hard work. Companies achieve this by protecting their IP using one or more of the legal instruments provided by the various forms of IP protection. The various types of IP that we spoke about just before, provide different types of protection for different types of IP.”

nepchin: “Have there been any patents that you have been involved with that are used everyday by us?”

Brendan: “I have been fairly lucky in this respect, and have been able to work on quite a few inventions that most people today have in their homes. Back in the early 2000’s, I was working in Japan for a number of firms who represented clients like Sharp, Panasonic, and Nintendo. I had the opportunity to work on a lot of the Sharp patents that allow us today to have LCD/Plasma screens to have an almost 180 degree viewing angle. I also had the opportunity to work on many of Panasonic’s HD-DVD patents, which unfortunately we don’t see much off today as they lost to Sony’s Blu-Ray technology. And probably two of the coolest inventions I worked on were Nintendo’s Wii controller (you know, the one that can sense your movement) and Sharp’s 3D television technology. I actually remember the large volume of 3D television technology patent work coming across my desk, and me grumbling about what a useless invention it was as who would really want a 3D TV?? Now, close to 10 years later, I just have one thing to say…..Oops!”

nepchin: “apart from IP, we understand you have a keen interest for cars!”

Brendan: “Oh yeah! I love sports cars, and have a particularly soft spot for Japanese sports cars made in the 90’s and early 2000’s. I own a 1995 MR2 myself, which I brought over with me when I came back from Japan. I was lucky enough to get a chance to race my MR2 at the world famous Suzuka circuit in Mie prefecture. It is an amazing circuit, and easily the most technical circuit I’ve ever raced on.”

In Part 2 we do a deep dive into the different types of IP then in Part 3 we look at the steps you can take to commercialise your IP.